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Who You're Working With

CARLY ALLEN

accomplished|determined|adaptable 

California State University, Fullerton

B.A. Communications emphasis in Public Relations

From Intern to successful Marketing Associate.

Because everyone could use a helping hand sometimes.

experience

EXPERIENCE

Senior Program Specialist
Shift Digital - Laguna Beach, CA

January 2024 -

Present

  • Serves as the primary point of contact between Kia USA and 24 partners to facilitate the execution of marketing campaigns, digital retailing programs, an virtual showroom growth. 

  • Guarantees partners meet all contractual obligations to maximize brand visibility and boost sales through clear written and verbal communication while keeping within the brand guidelines.

  • Provides recommendations to Kia USA for new partners to grow the digital retailing program.

  • Collects and analyzes performance data of vendor projects to build reports to show the success of a partner.

  • Resolves and improves program bottlenecks to balance Kia USA needs versus technical constraints.

  • Actively supports the Director of the Kia USA account with projects of a sensitive and confidential nature.

Marketing Coordinator
OOLY - Carlsbad, CA

November 2021 -

January 2024

  • Supported the VP and Director of Marketing with developing and executing marketing plans through research, project management, and post-campaign analysis to drive revenue in both D2C and B2B markets.

  • Managed brand photoshoots with talent and product to ensure content was within brand guidelines.

  • Collaborated with Product Development, Sales, Operations, and Compliance.

  • Shared social media campaign analytics informed insights with the team to aid in future strategies.

  • Managed internship program through interviewing, hiring and training interns.

Marketing Associate

OOLY - Carlsbad, CA

February 2020 -

November 2021

  • Tracked key activities on the integrated marketing calendar in collaboration with cross-functional teams.

  • Maintained content libraries to support branding initiatives across social media, trade shows and local events.

  • Established and nurtured relationship with public relations firm and digital creative agency to produce creative content for social media and new product introductions.

  • Responsible for managing relationships with external content creators to boost OOLY Community growth.

Publicity Intern

NBCUniversal - Universal City, CA

January 2019 -

May 2019

  • Supported International Television Distribution team for research and execution of LA Screenings 2019.

  • Assisted with talent relations during executive meetings.

  • Edited and proofread documents for internal distribution.

  • Maintained and distributed clips, clips archive and launch date calendar.

Social Media and Events Coordinator

Newport Beach Film Festival - Newport Beach, CA

January 2019 -

May 2019

  • Monitored social trends to manage social media calendar across all platforms.

  • Coordinated talent and influencers prior to, and during night of the event.

  • Managed contracts between supporters, partners and sponsors.

  • Supported CEO in Irish Spotlight coordination.

Social Media Coordinator

Jostens - Irvine, CA

August 2018 -

April 2019

  • Maintained marketing calendar to track activities to ensure deadlines were met.

  • Engaged with online audience and managed contests to cultivate a positive company voice.

  • Coordinated photo and video shoots for content creation.

  • Maintained brand relevance by tracking pop culture and staying tapped into digital trends.

Publicity Intern

Katalyst Public Relations - Solana Beach, CA

June 2018 -

August 2018

  • Assisted in the creation of on-brand pitches for client partnerships.

  • Supported the search and research of influencer talent.

  • Coordinated event needs, such as: guest check-in, gift deliveries and set-up.

  • Conducted competitor research and analysis.

Social Media Intern

California State University, Fullerton - Fullerton, CA

September 2017-

August 2018

  • Composed and edited weekly videos using Adobe Premiere Elements for the university's Facebook that has a following of 76,964 and 76,440 likes, with an average of 800 views per video.

  • Researched activities to showcase on CSUF social media platforms.

  • Assisted in creation of high quality posts.

  • Coordinated with in-house photographer for organization and execution of photo and video shoots.

  • Monitored trends and pop culture events to keep social media accounts up to date.

Sales Associate

Kate Spade - Carlsbad, CA

April 2017 -

August 2018

  • Maintained a professional outlook in a busy environment while creating sales with customers.

  • Handled money for smooth transactions at the register.

  • Retained the image of the brand at all times.

  • Solved customer's problems with ease and grace. 

  • Adapted to the climate of the store. 

Account Executive

Titan Public Relations - Fullerton, CA

January 2018 - May 2018

  • Lead social media team and guided them in creating original captions and content for Braces America social media platforms (Facebook, Instagram, and Twitter).

  • Compose client correspondence and lead meetings with the intent to boost public awareness of client.

  • Re-imagined company website.

Account Coordinator

Titan Public Relations - Fullerton, CA

September 2018 - November 2018

  • Assisted in the creation of the social media calendar for the Hollywood Music in Media Awards.

  • Attended weekly meetings to ensure timelines per the communications plan were met.

  • Gave live updates from the event on Instagram and Twitter.

  • Coordinated event set-up and take-down.

Public Relations Chair

Love Your Melon - Fullerton, CA

January 2018 - January 2017 

  • Maintained the image of the brand through online posts about fundraisers and events. 

  • Coordinated home visits to spread knowledge and awareness about the brand.

  • Created and maintained social media calendar with on-brand content.

VOLUNTEER EXPERIENCE

HALLOWEEN HORROR NIGHTS EPK VIDEO AND PHOTOSHOOT AT UNIVERSAL STUDIOS HOLLYWOOD (2019)

NEXT GENERATION PUBLIC RELATIONS REGIONAL CONFERENCE (2018)

AMICI GRAND OPENING (2018)

PUBLIC RELATIONS STUDENT SOCIETY OF AMERICA EVENTS (2017)

MIDSUMMER SCREAM VIDEOGRAPHER ASSISTANT (2017)

WORKING WARDROBES (2017)

LUNG CANCER ALLIANCE (2014, 2015)

3 cups

Flour

volunteer
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