Built and maintained influencer network to collaborate with for new product launches, local and national events and create content.

Used market research to revitalize underperforming social media sites to drive revenue.

Coordinated and executed social media strategy according to self-owned content calendar.

Streamlined the development and management of event marketing plan and tactics, including trade shows and local event sponsorships.

Implemented internship program, interviewed, hired and trained intern in order to assist the department in digital marketing, e-commerce, events and social media content creation.

Worked with management in the development and execution of marketing strategy, plans, and initiatives such as: research, plans and budget, RFPs, campaigns, and strategic initiatives across D2C and B2B.

Manage and track Key Activities on Integrated Marketing Calendar in collaboration with cross-functional teams.

Develop and implement strategy to launch new affiliate program. 

Blog management including selecting appropriate bloggers to support content initiatives based on email briefs. 

Point of contact for Public Relations firm and Affiliate agency. 

Oversee digital storytelling via partnerships with social media influencers and bloggers.

Coordinate photo shoots with talent and studios.

Manage co-branded giveaways.

Merchandise direct to consumer website.

Developed and executed social media strategy based on calendar to create a cohesive brand presence.

Created all Social Media Content.

Assisted Marketing Director in on-brand marketing campaign completion.

Established a brand voice for all external communication.

Re-imagined, maintained and designed company website.

Supported additional projects; creation of new application forms and partnering with public relations firm.

Supported International Television Distribution team for research and execution of LA Screenings 2019.

Assisted with talent relations during executive meetings.

Edited and proofread documents for internal distribution.

Maintained and distributed clips, clips archive and launch date calendar.

Monitored social trends to manage social media calendar across all platforms.

Coordinated talent and influencers prior to, and during night of the event.

Managed contracts between supporters, partners and sponsors.

Supported CEO in Irish Spotlight coordination.

Maintained marketing calendar to track activities to ensure deadlines were met.

Engaged with online audience and managed contests to cultivate a positive company voice.

Coordinated photo and video shoots for content creation.

Maintained brand relevance by tracking pop culture and staying tapped into digital trends.

Assisted in the creation of on-brand pitches for client partnerships.

Supported the search and research of influencer talent.

Coordinated event needs, such as: guest check-in, gift deliveries and set-up.

Conducted competitor research and analysis.

Composed and edited weekly videos using Adobe Premiere Elements for the university's Facebook that has a following of 76,964 and 76,440 likes, with an average of 800 views per video.

Researched activities to showcase on CSUF social media platforms.

Assisted in creation of high quality posts.

Coordinated with in-house photographer for organization and execution of photo and video shoots.

Monitored trends and pop culture events to keep social media accounts up to date.

Maintained a professional outlook in a busy environment while creating sales with customers.

Handled money for smooth transactions at the register.

Retained the image of the brand at all times.

Solved customer's problems with ease and grace. 

Adapted to the climate of the store.