Carly Jun Allen
Who You're Working With
CARLY ALLEN
accomplished|determined|adaptable
EXPERIENCE
Senior Program Specialist
Shift Digital - Laguna Beach, CA
January 2024 -
Present
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Serves as the primary point of contact between Kia USA and 24 partners to facilitate the execution of marketing campaigns, digital retailing programs, an virtual showroom growth.
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Guarantees partners meet all contractual obligations to maximize brand visibility and boost sales through clear written and verbal communication while keeping within the brand guidelines.
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Provides recommendations to Kia USA for new partners to grow the digital retailing program.
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Collects and analyzes performance data of vendor projects to build reports to show the success of a partner.
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Resolves and improves program bottlenecks to balance Kia USA needs versus technical constraints.
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Actively supports the Director of the Kia USA account with projects of a sensitive and confidential nature.
Marketing Coordinator
OOLY - Carlsbad, CA
November 2021 -
January 2024
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Supported the VP and Director of Marketing with developing and executing marketing plans through research, project management, and post-campaign analysis to drive revenue in both D2C and B2B markets.
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Managed brand photoshoots with talent and product to ensure content was within brand guidelines.
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Collaborated with Product Development, Sales, Operations, and Compliance.
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Shared social media campaign analytics informed insights with the team to aid in future strategies.
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Managed internship program through interviewing, hiring and training interns.
Marketing Associate
OOLY - Carlsbad, CA
February 2020 -
November 2021
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Tracked key activities on the integrated marketing calendar in collaboration with cross-functional teams.
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Maintained content libraries to support branding initiatives across social media, trade shows and local events.
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Established and nurtured relationship with public relations firm and digital creative agency to produce creative content for social media and new product introductions.
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Responsible for managing relationships with external content creators to boost OOLY Community growth.
Publicity Intern
NBCUniversal - Universal City, CA
January 2019 -
May 2019
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Supported International Television Distribution team for research and execution of LA Screenings 2019.
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Assisted with talent relations during executive meetings.
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Edited and proofread documents for internal distribution.
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Maintained and distributed clips, clips archive and launch date calendar.
Social Media and Events Coordinator
Newport Beach Film Festival - Newport Beach, CA
January 2019 -
May 2019
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Monitored social trends to manage social media calendar across all platforms.
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Coordinated talent and influencers prior to, and during night of the event.
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Managed contracts between supporters, partners and sponsors.
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Supported CEO in Irish Spotlight coordination.
Social Media Coordinator
Jostens - Irvine, CA
August 2018 -
April 2019
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Maintained marketing calendar to track activities to ensure deadlines were met.
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Engaged with online audience and managed contests to cultivate a positive company voice.
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Coordinated photo and video shoots for content creation.
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Maintained brand relevance by tracking pop culture and staying tapped into digital trends.
Publicity Intern
Katalyst Public Relations - Solana Beach, CA
June 2018 -
August 2018
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Assisted in the creation of on-brand pitches for client partnerships.
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Supported the search and research of influencer talent.
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Coordinated event needs, such as: guest check-in, gift deliveries and set-up.
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Conducted competitor research and analysis.
Social Media Intern
California State University, Fullerton - Fullerton, CA
September 2017-
August 2018
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Composed and edited weekly videos using Adobe Premiere Elements for the university's Facebook that has a following of 76,964 and 76,440 likes, with an average of 800 views per video.
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Researched activities to showcase on CSUF social media platforms.
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Assisted in creation of high quality posts.
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Coordinated with in-house photographer for organization and execution of photo and video shoots.
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Monitored trends and pop culture events to keep social media accounts up to date.
Sales Associate
Kate Spade - Carlsbad, CA
April 2017 -
August 2018
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Maintained a professional outlook in a busy environment while creating sales with customers.
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Handled money for smooth transactions at the register.
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Retained the image of the brand at all times.
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Solved customer's problems with ease and grace.
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Adapted to the climate of the store.
Account Executive
Titan Public Relations - Fullerton, CA
January 2018 - May 2018
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Lead social media team and guided them in creating original captions and content for Braces America social media platforms (Facebook, Instagram, and Twitter).
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Compose client correspondence and lead meetings with the intent to boost public awareness of client.
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Re-imagined company website.
Account Coordinator
Titan Public Relations - Fullerton, CA
September 2018 - November 2018
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Assisted in the creation of the social media calendar for the Hollywood Music in Media Awards.
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Attended weekly meetings to ensure timelines per the communications plan were met.
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Gave live updates from the event on Instagram and Twitter.
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Coordinated event set-up and take-down.
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Public Relations Chair
Love Your Melon - Fullerton, CA
January 2018 - January 2017
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Maintained the image of the brand through online posts about fundraisers and events.
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Coordinated home visits to spread knowledge and awareness about the brand.
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Created and maintained social media calendar with on-brand content.
VOLUNTEER EXPERIENCE
HALLOWEEN HORROR NIGHTS EPK VIDEO AND PHOTOSHOOT AT UNIVERSAL STUDIOS HOLLYWOOD (2019)
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NEXT GENERATION PUBLIC RELATIONS REGIONAL CONFERENCE (2018)
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AMICI GRAND OPENING (2018)
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PUBLIC RELATIONS STUDENT SOCIETY OF AMERICA EVENTS (2017)
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MIDSUMMER SCREAM VIDEOGRAPHER ASSISTANT (2017)
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WORKING WARDROBES (2017)
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LUNG CANCER ALLIANCE (2014, 2015)
3 cups
Flour


