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Who You're Working With

CARLY ALLEN

accomplished|determined|adaptable 

California State University, Fullerton

B.A. Communications emphasis in Public Relations

From Intern to successful Marketing Associate.

Because everyone could use a helping hand sometimes.

experience

EXPERIENCE

Senior Program Specialist
Shift Digital - Laguna Beach, CA

January 2024 -

Present

  • Serves as the primary point of contact between Kia USA and 24 partners to facilitate the execution of marketing campaigns, digital retailing programs, an virtual showroom growth. 

  • Guarantees partners meet all contractual obligations to maximize brand visibility and boost sales through clear written and verbal communication while keeping within the brand guidelines.

  • Provides recommendations to Kia USA for new partners to grow the digital retailing program.

  • Collects and analyzes performance data of vendor projects to build reports to show the success of a partner.

  • Resolves and improves program bottlenecks to balance Kia USA needs versus technical constraints.

  • Actively supports the Director of the Kia USA account with projects of a sensitive and confidential nature.

Marketing Coordinator
OOLY - Carlsbad, CA

November 2021 -

January 2024

  • Supported the VP and Director of Marketing with developing and executing marketing plans through research, project management, and post-campaign analysis to drive revenue in both D2C and B2B markets.

  • Managed brand photoshoots with talent and product to ensure content was within brand guidelines.

  • Collaborated with Product Development, Sales, Operations, and Compliance.

  • Shared social media campaign analytics informed insights with the team to aid in future strategies.

  • Managed internship program through interviewing, hiring and training interns.

Marketing Associate

OOLY - Carlsbad, CA

February 2020 -

November 2021

  • Tracked key activities on the integrated marketing calendar in collaboration with cross-functional teams.

  • Maintained content libraries to support branding initiatives across social media, trade shows and local events.

  • Established and nurtured relationship with public relations firm and digital creative agency to produce creative content for social media and new product introductions.

  • Responsible for managing relationships with external content creators to boost OOLY Community growth.

Publicity Intern

NBCUniversal - Universal City, CA

January 2019 -

May 2019

  • Supported International Television Distribution team for research and execution of LA Screenings 2019.

  • Assisted with talent relations during executive meetings.

  • Edited and proofread documents for internal distribution.

  • Maintained and distributed clips, clips archive and launch date calendar.

Social Media and Events Coordinator

Newport Beach Film Festival - Newport Beach, CA

January 2019 -

May 2019

  • Monitored social trends to manage social media calendar across all platforms.

  • Coordinated talent and influencers prior to, and during night of the event.

  • Managed contracts between supporters, partners and sponsors.

  • Supported CEO in Irish Spotlight coordination.

Social Media Coordinator

Jostens - Irvine, CA

August 2018 -

April 2019

  • Maintained marketing calendar to track activities to ensure deadlines were met.

  • Engaged with online audience and managed contests to cultivate a positive company voice.

  • Coordinated photo and video shoots for content creation.

  • Maintained brand relevance by tracking pop culture and staying tapped into digital trends.

Publicity Intern

Katalyst Public Relations - Solana Beach, CA

June 2018 -

August 2018

  • Assisted in the creation of on-brand pitches for client partnerships.

  • Supported the search and research of influencer talent.

  • Coordinated event needs, such as: guest check-in, gift deliveries and set-up.

  • Conducted competitor research and analysis.

Social Media Intern

California State University, Fullerton - Fullerton, CA

September 2017-

August 2018

  • Composed and edited weekly videos using Adobe Premiere Elements for the university's Facebook that has a following of 76,964 and 76,440 likes, with an average of 800 views per video.

  • Researched activities to showcase on CSUF social media platforms.

  • Assisted in creation of high quality posts.

  • Coordinated with in-house photographer for organization and execution of photo and video shoots.

  • Monitored trends and pop culture events to keep social media accounts up to date.

Sales Associate

Kate Spade - Carlsbad, CA

April 2017 -

August 2018

  • Maintained a professional outlook in a busy environment while creating sales with customers.

  • Handled money for smooth transactions at the register.

  • Retained the image of the brand at all times.

  • Solved customer's problems with ease and grace. 

  • Adapted to the climate of the store. 

Account Executive

Titan Public Relations - Fullerton, CA

January 2018 - May 2018

  • Lead social media team and guided them in creating original captions and content for Braces America social media platforms (Facebook, Instagram, and Twitter).

  • Compose client correspondence and lead meetings with the intent to boost public awareness of client.

  • Re-imagined company website.

Account Coordinator

Titan Public Relations - Fullerton, CA

September 2018 - November 2018

  • Assisted in the creation of the social media calendar for the Hollywood Music in Media Awards.

  • Attended weekly meetings to ensure timelines per the communications plan were met.

  • Gave live updates from the event on Instagram and Twitter.

  • Coordinated event set-up and take-down.

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Public Relations Chair

Love Your Melon - Fullerton, CA

January 2018 - January 2017 

  • Maintained the image of the brand through online posts about fundraisers and events. 

  • Coordinated home visits to spread knowledge and awareness about the brand.

  • Created and maintained social media calendar with on-brand content.

VOLUNTEER EXPERIENCE

HALLOWEEN HORROR NIGHTS EPK VIDEO AND PHOTOSHOOT AT UNIVERSAL STUDIOS HOLLYWOOD (2019)

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NEXT GENERATION PUBLIC RELATIONS REGIONAL CONFERENCE (2018)

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AMICI GRAND OPENING (2018)

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PUBLIC RELATIONS STUDENT SOCIETY OF AMERICA EVENTS (2017)

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MIDSUMMER SCREAM VIDEOGRAPHER ASSISTANT (2017)

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WORKING WARDROBES (2017)

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LUNG CANCER ALLIANCE (2014, 2015)

3 cups

Flour

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